For modern costumers,  contemoporary design and value-for-money furniture as well as “bargain hunting” and prestige buying no longer prove a contradiction. We realized this shift early on and responded to the challenge by dividing our portfolio for the German market into four target-specific brands. With this approach, we succeeded in manufacturing a practical and well-balanced range of furniture which easily adapts to the individual demands of our customers' lifestyles.

STEFFEN, DIALOG, PACK´S and SELECT represent our concept of personalised interior styles in the furniture displays of the trade. Our export collection is marketed under the umbrella brand Rauch.